As an event planner, you know the importance of getting every detail right for your events. When it comes to your business, your digital marketing plan is one of the most important details. You must have a digital marketing plan in place if you want your business to grow.
On this page, we’ll provide you with three awesome digital marketing strategies that help event planners reach more valuable leads. If you want to learn more about how Fevive can help your business earn more leads, call us today at +8801717959838 (or contact us online) to speak with a strategist about our digital marketing services.
Let’s get started!
1. Invest in pay-per-click (PPC) advertising to attract valuable leads
Pay-per-click (PPC) advertising is a great way to capture valuable leads. These are paid advertisements that appear at the top of the search results. They’re tagged with the word “ad” to indicate paid content.
To get started, you’ll need to select the keywords and phrases you want to trigger your ads. Similar to SEO, you can conduct keyword research to uncover valuable keywords for your event planning business.
Once you select your keywords, you’ll need to set a maximum bid — the highest amount you’re willing to spend each time someone clicks on your ad. This amount is flexible and can be changed at any time.
Your ad’s placement is determined by your maximum bid and quality score. Quality score is calculated by numerous factors, including ad relevancy and clickthrough rate (CTR). You want to have a high-quality score to get a top ad position.
Google Ads, the program that runs PPC ads, makes it easy for you to track your campaign. From the moment it launches, you can monitor your campaign to ensure that it’s driving successful results.
PPC offers numerous other benefits for your business. One of the biggest benefits is the cost. If you’re worried about finding a method that works in your budget, PPC is a budget-friendly solution.
When you run a PPC advertising campaign, you set the budget that works for you. Whether it’s $200 or $2000, you choose the amount that works for your budget. The amount you set will influence your campaign’s success, so it’s important to find a balance between each so that you can attain the best results for your business.
PPC is a great method for your event planning business. You’ll reach qualified leads who are interested in hiring an event planner.
If you need assistance executing your PPC campaign, our team of 5+ experts can help. We offer PPC and SEO services to earn your page’s exposure and appear higher in the SERPs. Give us a call today to learn more about how our marketing services will help improve your site!
2. Use social media to show off your work
As an event planner, you want to show people the great work you do for your current clients. Social media is a great place to display your work.
There are numerous social media platforms you can use to market your business. This includes Facebook, Twitter, Instagram, Pinterest, and LinkedIn.
Your target audience will determine which platforms you use. You want to use platforms they frequent the most, so you can reach them.
Once you know your social media platforms, you can start posting content. Platforms like Twitter and Facebook allow you to post photos, videos, links to content, and polls. Instagram, on the other hand, focuses solely on photos and videos.
This is an opportunity for you to post photos and videos of your work. You can show previous events you managed for clients to help build trust with your audience. In addition, you can boost interaction by posting creative polls and responding to questions.
Regardless of the type of content you can create, it must be interesting and engaging. It isn’t enough to just post content. Your content should engage your audience and get them to interact. You want them to like, comment, and share your content.
Social media is one of the few methods where you connect directly with your audience. If they have questions or concerns, they can message you on social media. This is an opportunity for your business to build up your brand and reputation by answering questions.
If you want a method that will help you build up your brand and earn conversions, social media is the answer. Your social presence will help you reach valuable leads and get them to convert.
Get started today
If you’re ready to start helping your business grow by earning more leads and conversions through digital marketing, contact us online or call us today at +8801717959838 to speak with a strategist about our digital marketing services.
